In China, juice beverages contain fruit & vegetable juice and fruit & vegetable beverage. The fruit & vegetable juice is made directly from fresh or chilled fruits and vegetables. Fruit & vegetable beverages are ready-for-drink beverages by adding water, sugar liquor and sour agent, etc into the juice and concentrated juice of fruits and vegetables. In China, the juice content for fruit & vegetable beverages should be no less than 10%, otherwise they will belong to other kinds of beverages. China is abundant in fruit resources. In 2009, Chinese fruit yield came up to about 120 million tons (excluding melons), ranking the world Top. Despite the gigantic population, Chinese consumption of juice beverage is quite low. The annual juice beverage consumption per capita was below 10 liters in 2009. According to the market investigation of China Research and Intelligence, in 2009, Chinese juice beverage production amounted to 13.47 million tons, 14.20% increase over 2008; the market scale reached approximately CNY 57.50 billion, rising by 15% YOY. The market investigation of China Research and Intelligence shows that, in Chinese juice beverage market, the market share of 100% concentration juice is only 5%-6%, while the most shares are held by low-concentration juice beverages (juice content no more than 25%). This is mainly due to the purchase capacity and consumption ideas of consumers. By the end of 2009, there were already over 1,000 juice processing enterprises in China, but few of them are large ones. Except that the products of several enterprises such as Huiyuan, Coca-Cola and Pepsi can be sold well all over China, most other enterprises can only sell their products in the regional markets. Restricted by the financial capacity and marketing channels etc., those regional enterprises are unable to operate in the national market. In the long run, these regional enterprises are likely to become the acquisition objects of juice beverage giants, who can improve their regional market shares and set up localized production bases through the acquisition.

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